The Lausanne Movement has been a vital part of mobilizing the global church for mission since its inception in 1974, when leaders like Billy Graham and John Stott united Christian leaders worldwide to address critical issues facing the church. Now, as Christianity continues to spread and adapt in diverse cultures, the need for accessible and clear missional resources is greater than ever. The Lausanne Movement remains committed to equipping church leaders with biblical tools and insights to engage effectively with the world in mission.

What is the Lausanne Movement?

The Lausanne Movement is a network of Christian leaders and organizations focused on global evangelization. Rooted in a commitment to biblical faith, Lausanne connects and equips individuals, churches, and mission organizations around the world to work together for the advancement of the gospel. Through various conferences, online resources, and media, the movement provides resources to address complex missional challenges.

How Did Accelerate Help?

In 2023, Accelerate partnered with the Lausanne Movement to leverage our expertise in digital strategy and SEO to help maximize their online impact. Our main focus was on optimizing their Missional Terms YouTube videos and developing a comprehensive SEO strategy.

1. Developed an SEO Strategy

We created a comprehensive SEO checklist and guidelines, identified 300 targeted keywords, and optimized the titles, keywords, and meta descriptions for the Missional Terms YouTube videos. This set a foundation for improving the discoverability of Lausanne's content.

2. Enhanced Video Content

Accelerate edited and optimized transcripts for Missional Terms videos, ensuring they were accurate, SEO-friendly, and easy to read. We also crafted engaging paragraph descriptions for each video to attract viewers and improve user experience on YouTube.

3. Improved Visual Appeal

We coordinated with a graphic designer to update video graphics, ensuring each video featured an eye-catching thumbnail. This helped Lausanne's videos stand out on YouTube, driving more engagement and viewer interest.

What is the Impact?

With these optimizations and strategic improvements, Lausanne is now better equipped to reach and inform thousands of people worldwide. As the Lausanne Movement seeks to mobilize the church for global mission, Accelerate is honored to have played a role in expanding the reach and impact of these essential missional resources. Together, we hope and pray that the church will continue to be inspired and equipped to advance the gospel in every culture and context.