In a country as diverse as India, gospel-centered resources that address specific cultural and societal contexts are essential for reaching a broad audience. The Gospel Coalition India (TGC India) is committed to sharing biblically sound resources that resonate with the unique experiences of Indian believers. By providing contextually relevant content, TGC India seeks to support the Indian church and equip believers to live out their faith in a culturally complex environment.

What is TGC India?

TGC India is the Indian chapter of The Gospel Coalition, a global organization dedicated to promoting gospel-centered ministry and theological resources. TGC India serves as a platform for Indian believers, offering articles, videos, and resources that address the spiritual, cultural, and social needs of the church in India. Through this localized approach, TGC India provides valuable insights that help Christians engage meaningfully with their faith in the Indian context.

How Did Accelerate Help?

In 2024, TGC India was chosen as one of Accelerate’s pro-bono clients. Each year, Accelerate partners with ministries that align with its mission of expanding gospel-centered resources worldwide. For TGC India, Accelerate focused on helping them optimize their content for the Indian audience and establish a solid framework for tracking and measuring digital progress.

1. Consulting for Contextualized Content for the Indian Audience

Accelerate worked with TGC India to review and optimize their articles, ensuring that each piece was tailored to resonate with the Indian context.

2. Set Up Analytics Tools for Progress Tracking

We assisted TGC India in setting up analytics tools to monitor website performance, track content engagement, and measure overall progress. These tools enabled TGC India to make data-informed decisions and refine their content strategy for greater impact.

3. Provided Training on Digital Strategy

Accelerate provided guidance and training to TGC India’s team, covering essential digital strategy topics, including SEO and content optimization. This training equipped TGC India with the skills to maintain and grow their digital presence over time, ensuring sustained outreach to the Indian audience.

What is the Impact?

With these improvements, TGC India is better equipped to reach readers across the nation, offering gospel-centered resources that speak directly to the Indian church’s unique challenges and opportunities. Accelerate is honored to support TGC India’s mission to strengthen and encourage believers across India, contributing to a growing community of gospel-centered believers in the region.